Frozen Food is Popular During the Pandemic, but Local Makers Say Competition Is Fierce
Americans flocked to the frozen aisle so frequently during the COVID-19 pandemic that they needed to buy bigger and better appliances. According to Nielsen data, freezer sales in April were up 195 percent from the same time period last year. The data company also found that during the first couple months of the pandemic, U.S. consumers spent $15.5 billion on frozen food, a 40.2 percent increase from spring 2019.
Further research reveals promising news for smaller frozen food producers who jockey for freezer space with nationally recognized companies. According to a study the American Frozen Food Institute released in April, 68 percent of shoppers have been trying new brands.